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Friday, October 31, 2014

Investment Services

psps is active on behalf of foreign regions looking to attract Dutch investors, with the aim to economically stimulate the region and create new jobs. The searching and finding of new Dutch  investors is often called “lead generation”.

The following points explain this issues in more detail.

How we work and what we are good at:

  • Many investors have started as exporters. Our extensive experience in past trade missions provides a perfect database to generate leads, i.e. successful investment promotion.
  • The basis of successful investment promotion is "intelligent" database management. For us that means applying the following 3 filters.

First: companies in the right sector, matching the region

Second: companies with a competitive advantage over the local market

Third: companies that want to achieve growth through new offices in foreign countries

  • Business development primarily remains the responsibility of the investing company. Our strength in this area is that we can provide strategic support in this area and by doing so, offer complementary services to those given by investment promotion organizations. We offer these complementary services through: company visits, searching and finding specifically requested market information, networking and establishing contacts for investors with decision makers abroad. Above all, we are always looking for the short term: Are there immediate opportunities for Dutch investors in your region, meaning are their opportunities to directly participate in (large) tenders and / or governmental projects.

      Results:

Through our approach we were able to arrange 18 meetings with potential investors in the Netherlands for a region in East Germany. Furthermore, 4 visits from potential Dutch investors to the region during a fact finding mission, we organized a workshop with 15 participants  and managed to get one company to open up a subsidiary (timeframe: appr. 12 months). In France we were able to bring 5 qualified "leads" and 3 potential investors to Picardy, a region in the North of France, that visited the region in a period of 8 months with the interest of conducting business over there.